For most businesses, large or small, unless your job is to oversee the entire social presence, you will probably find that putting out a steady stream of content can be challenging. You’ve probably heard about how important for your online presence to post regularly on sites like Facebook, Twitter, and the rest of the social sites. However, you may not have time to write long blog posts, perform research on each topic, or even sit and think about what to post next. Here are 5 simple social media tips you can use for posting to your social sites that will help beef up your social presence and stay on top of the social feeds.
As long as it’s a good photo, photos can get much more attention than text posts according to most studies. The image doesn’t have to be a pro photo shoot or stock photo- just a snapshot from your phone of a new product, the team working hard on their next project, or the company logo.
- Popular or Inspirational Quotes
Great quotes are easy to find, but should be specific to your industry or products, or may resonate with your social audience. These can generate more activity than generic text, so they often help increase fan and follower interaction.
- Quick Insights
Short posts often get more attention than longer posts. In fact, Facebook reports that posts with less than 80 characters get more than 60% more engagement. Use a quick fact from recent research or a preview of a deal you will be promoting.
- Utilize Trending Topics
Find out what people are talking about online- check social sites and google trends for topics, and post a quick hashtag, related photo or link, or ask your audience to comment on the topic. Make sure your company can relate to the topic in some way vs a random, unrelated subject. Be careful of topic, however, as many trending topics may be sensitive for your audience.
Most importantly- get your audience involved. Social media is by default a social activity, so create a post that will generate this. Post a photo and ask for comments or to fill in the caption. Use a fill in the blank sentence and ask for creative completions. Use a poll and survey your audience on a topic, and report back the results.
Social media is a great way to communicate. Don’t work too hard forcing content out. If you find something you like or find interesting, relate it to your company or product and post it. Browse around and see what your audience is doing, and look for ideas to communicate with them. Reach out to them using this powerful media and let the interaction happen naturally. And don’t forget to team your social activity up with search engine optimization for maximum exposure!