Analytics

TechnicalRx gets you full value!

Google Analytics is a fairly basic installation, in general, and most people can do this. However, obtaining it’s full potential value is where it becomes challenging and requires a seasoned analytics person.  Actually, many businesses are not getting all the benefits of this potentially powerful tool. The fact is, Google Analytics requires frequent monitoring and management as changes to the website are done, pages are altered or added, and new campaigns launch. Our goal is to make sure your analytics implementation is properly configured and the data is analyzed correctly to deliver the full value.
The payoff with Google Analytics isn’t just report creation, but rather in their interpretation. Understanding metrics is simplified when utilizing a digital strategy, and your website KPIs (Key Performance Indicators) are clearly defined goals.   Armed with the proper view of your existing metrics, TechnicalRx can help your business assess the data you can utilize to draw more visitors and target specific new potential customers, and how to react to and interpret the results you’re seeing.

Zero cost does not equal zero value.

Google Analytics is a free tool, yet it offers multiple advanced features, like integration with platforms like Google AdWords. Google Analytics can tell you who found your site, how they found it, what they found, when they found it, and where they came from.  It can tell you who converted and who dropped off, and who you need to remarket. You can get valuable insight of your visitor traffic with Custom Reporting, Advanced Segmentation, and other advanced features.

Above is a client dashboard we created showing ecommerce KPIs, and the dramatic impact on sales TechnicalRx had while managing this client’s websites and digital strategies.  Please note the large percentage of organic revenue (SEO based) and the increase in traffic and conversion rates! This had a huge impact on sales, as you can see.

Advanced Analytics

Advanced analytics strategies should be utilized for sites that have high volumes of traffic, for example ecommerce sites and those sites using paid marketing to obtain visitors.

• Path Analysis – You should know what path your visitors are taking- this can help convert better and understand from a marketing perspective what your potential clients are doing online.  Then you can target more specific and relevant visitor segments.
• Set Goals – Assign specific values to actions visitors take on your website.  Measure conversions to understand at a fine level how well your website is performing. Goals may include form completion, newsletter signups, or purchases of services or products.
• Funnel Analysis – A powerful feature, funnels allows closely tracking the path visitors take to convert and/or abandon.  Setting paths expected to take can show you how effective your purchase sequence can be. This will enable you to increase return on investment by modifying these steps and improving conversions.
• AdWords – Optimize maximum value delivered when utilizing Google AdWords by selecting ad building and buying strategies that maximize ROI and deliver more clicks.
• Dashboards – Building custom metric dashboards can provide a larger, more cohesive view when reviewing web performance to key stakeholders. The metrics can be KPI (Key Performance Indicator) based and can include purchase paths, funnels, abandons, and many other data metrics.

Website Optimization and A/B Testing

Testing and optimization is a vital aspect of analytics, especially for conversion optimization, and must be done constantly to maximize effectiveness. Experimenting with varieties and version swapping of your ad placement, web copy, and landing pages can provide insight on what works well and what does not work for your specifically targeted audience.

• A/B Testing – A/B testing involves constant testing of alternate versions of a specific page to determine which content or design elements can be adjusted to achieve optimum results.
• Multivariate Testing – A/B testing is a powerful tool that does have some limitations. Multivariate testing can test multiple elements and combinations of elements on a single page and can deliver increasingly improved results by slightly varying changes such as a button color, slight wording changes, and many other factors.

TechnicalRx can help you with implementation, training and support, or we can manage your analytics for you.  Whether you want a custom version of Google Analytics, or you want a professional firm to handle all of your web analytics activities, we can help, contact us today to get started.

WE CAN HELP YOU IF…

• Your goal is to maximize conversions based on the metrics and testing on your website or page
• Your current Google Analytics isn’t tracking.
• You need help installing Google Analytics.
• You see the statistics, but don’t know how to act on them.
• You would like some professional Google Analytics training.