First.. what exactly is SEO? To the average internet surfer, it is Search Engine Optimization. This is a process based on a myriad of different aspects which helps make a website more visible on a search engine.
Most of us are familiar (who isn’t?) with Google’s search engine. Google looks at various factors to help internet users find the pages and websites which are the most appropriate and most importantly, relevant, for the information they seek. It is a great aid in searching for information.
If you have managed to set up a blog and know exactly what you want to convey to your consumers then you are on the correct path. However, there are several tips which help with SEO. Even if you don’t have a blog and just have a few website pages, these basics will help you establish your foundation.
- Think of the most relevant Keywords
When people are searching for a particular topic they usually use the same search words. It is useful to use Google Keyword Planner. Google will give you a list of popular words relating to a subject. Google will also let you know which phrases or words are being searched for more frequently than others. It is important then to use these words in your blog, but not too much- never “stuff” your content with those keywords.
- H1 – Title Tags.
H1 is the kind of code that is used to describe Heading One in HTML language. This is the largest heading on your page. This can be the first thing that search engines see on your page, and can be very important. Use an H1 tag only once per page. If you use this tag too often then the search engine will ignore it. (Search engines are very smart and can detect when things aren’t right). Obviously the H1 title should include one of your keywords.
- Create a Sitemap
A sitemap is a basic list of pages which are available to search engine “crawlers”. They are normally written in XML Meta language that crawlers can understand and send on to their search engines. You can sign into Google and use their tools to generate a sitemap, or if you use WordPress, there are many sitemap generating tools you can use. This will let search engines know where to find your site, what the structure is, and how to crawl it quickly.
- Tag Images
Humans love images and it is strongly advisable to use them wherever possible. However, search engines don’t “see” images and rely on text. If you tag your images with words it will be also explaining to Google what your images are about. You may also receive visits to your page from people searching Google Images.
- Work on your Content.
While it is important to catch the attention of a search engine, it is humans who read your content and that is really the focus Google wants you to have. People will return again and again to a website that has helped them or they enjoy. If they really like a page they may link it to a Facebook page or e mail it to friends. The more it gets linked the more a search engine will take note and rank it highly. Again, if your content is relevant to what a user is looking for, you will have success in search engine placement.
So if you are ready to begin setting up your website or blog, look at these basic tips and use these as a foundation to build you own internet presence. If you’d like additional info about SEO or any of these basics, please contact us today for more information.