An effective search engine optimization plan requires many different components. Your content, links both inbound and outbound, even the size of text on a page can all make a difference in your rankings. Here are just a few effective ways of increasing the rankings of your site.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
To make sure your site doesn’t wind up blacklisted by search engines, check out other sites hosted on a server before hosting your own site there. If your website shares a server with spam sites, they can have a negative effect on your own page rankings. Be sure to use a server that only hosts quality websites. We will go into this topic further in later posts- this can be a critical component of your online strategy.
If you can afford to, try to stay away from shared server hosting. It can be a very unreliable hosting platform that can damage the work you put in helping your SEO. Cloud hosting or a virtual private server are good options, both of which TechnicalRx offers. If you must use shared hosting, do your research to make sure that it has a positive reputation, and again, make sure you look at what other sites are on the shared server.
Building an SEO plan isn’t difficult, but it does take planning and strategy. It requires patience and understanding of how and why search engines rank things they way they do. Once you start incorporating these tips into your overall approach, you will begin to see your pages start to rise to the top.