If you haven’t heard of “Mobilegeddon” yet, you’ve been under a rock. If you haven’t been affected by it, luckily you’ve already got a moble-ready website. If you are one of the few that have been affected, your website did not measure up to the new Google mobile requirements. Simple as that. Mobilegeddon is just the latest update to Google’s search algorithm that makes it easier for people to use mobile devices to find and access websites optimized for that device.
However, it is relatively easy to make a website responsive. This of course depends on the type of site you have. WordPress or common CMS sites can have plugins added to make it more responsive. Coded sites are more complex, and frequently have to have a separate mobile site built. Each situation is different, but all need to have a mobile presence in today’s digital world, regardless of product or service.
Mobilegeddon did not have the initial impact Google anticipated, but the rollout is still underway. April 21 was the deadline, but re-indexing of websites should continue and sites need to be mobile ready by May 15th, several days ago.. however, again, no large impact was seen as of yet. Google did release that a “4.7%” uptick in sites that are mobile friendly has been seen, and this number will grow as mobile become more in demand and more the focus of heavy traffic.
If you haven’t audited your site yet to be mobile friendly, you should do so as soon as possible. Check out the Google Webmaster Tools Mobile Usability Report (for webmasters) and the Mobile-Friendly Test for specific url testing. These tools can help you better understand your site becoming mobile and the actions you’ll need to take to make the change.
If you have noticed a significant drop in your online search rankings, take the time to make the change to mobile responsive. Our development team has been hard at work with our existing clients to ensure proper installment of this new update. Let us help you get organic search visits and leads from those searches to your website. Give us a call today!