The online presence of a company, or even an individual, has many factors. SERP results, social presence and actvitiy, branding, paid advertising.. the list goes on. But, some companies have had their online presence demolished with poor reputation management (or the lack of it entirely), and some companies have flourished with proper management.
Reputation management is an aspect of digital marketing that can make all the difference when it comes to succeeding in business. However, not enough people take the time to really understand the subject, let alone act proactively to secure their own brand.
Some quick tips on reputation management that individuals, small business owners, and even corporate entities can utilize; make sure that at least several of your business web pages are optimized for your business name. You want Google to recognize your business homepage as the authoritative Internet site about your business. You want to have the best search position for your business name you can achieve, not number two or three behind a Wikipedia article or some blog. Make sure that your website is the first listing someone sees when they Google your brand. Get your name out there, display a product feed, or use PPC, but get your name on the first page asap.
When people take the time to say something about your business, it is important that you are courteous enough to respond. While this may not seem like a priority, it shows your audience that you actually care about them and what they have to say. This is vital if you want to maintain a steady customer base. It also shows the search algorithms that you’re an active, contributing entity on the internet. Online reviews, social shares, pluses, likes, retweets, etc, all add up to a positive presence online.
If you own your own business, be sure you’re treating employees with some respect. This can have a big impact on your business. When people think your company treats employees poorly, your reputation can suffer. I’ve seen first hand how poor treatment of employees can lead to negative comments, reviews, even landing pages focused on negative content. This can be damaging to your brand and impact sales, leads, and for a large number of small businesses, negative word of mouth that spreads quickly.
The first step to see where your reputation status is to Google yourself or your business to see what type of information comes up about you. If there is a lot of negative feedback, you can use this to better yourself by responding to it positively, changing your habits, or changing your website or even your business strategy. In the event that you notice any discrepancies, you should do your best to correct them. You wouldn’t want any misinformation to damage your reputation.
It is impossible to dispute the fact that a good reputation is essential when it comes to enjoying true business longevity. Perhaps the best way to maintain a solid reputation in any given sector is to learn effective management techniques that can smooth the way when things get tough.
Contact TechnicalRx to discuss how we can help you repair your current reputation and how to protect what you have already established.