Pay-Per-Click (PPC) Marketing
If what you’re looking for is a more immediate customer response for your business, PPC paid advertising is a great way to drive those conversions quickly. Paid ads are based on budget, and by paying more than your competition for each click your ad receives, the better placement you receive from Google and Bing in the sponsored sections of search engine results.
Paid advertising works best when teamed with organic SEO as well. Paid ads are typically shown above and to the right of organic listing, and are very prominent and visible; however, a high majority of searchers ignore the paid slots and go directly to the organic results, which is why we suggest both as the most effective combination.
TechnicalRx will create an optimized PPC campaign that achieves high ad quality scores, resulting in lower cost per click . More clicks for your money, and more effective ads will stretch your budget as far as possible and reach more customers.
A huge advantage of PPC advertising is how quickly you can see results. Organic SEO will typically outperform PPC campaign within a few months, but PPC starts working immediately. PPC can also continue to bring customers to your site, with the ability to vertically target your audience. Organic traffic is great, but with PPC you can target a specific geographical area with a specific ad, maximizing the exposure of the ad to very specific potential customers!