is one of the latest “buzz words” in the SEO and online marketing world. Although traditional search engine optimization still has a major impact, content marketing is a newer approach to reaching new customers.
Potential customers are always searching online. The trick is to have them find your specific services or offerings. They are looking for more information on a topic, or details on a product or service, or how to find them. Chances are, if you’re not being found in any of these searches, those customers will be using your competition.
A great website is a perfect place to start- responsive, mobile friendly, and fast. However, in today’s fiercely competitive and increasingly digital world, it’s not always enough. Today you need to be creating, sharing, and distributing high quality, relevant content. Here are a few tips to help attract buyers and get found by the searches that matter.
Optimize for User Intent
A vast majority of users today search for specific reasons- looking for products, info, or whatever they need, and the content has to be relevant for what they are searching for. If your customers would be looking for athletic sweat shirts, build content around what users would type in to find this. Optimizing can include:
- An informative but attention getting title that directly relates to the content topic and key words.
- Correct keyword density
- Meta tag and meta descriptions
- Original and engaging content that is not duplicated
Engage users and be informative
You’ll get clicks if the content is relevant to the search and provides the answer to the question being asked, or if it provides information interesting enough to get the click. A great way to push informative content out is via a blog, to establish yourself as a source of info in your industry. This is a great and inexpensive way to increase your online marketing weight, and for potential customers to get to know you and your product or service. Be conversational, adding humor, technical info, or personal takes on things if it’s appropriate, in an effort to engage readers. Also, follow other relevant blogs and social pages of industry experts in your field, and share their valuable info to your audience.
Social Media Content Promotion
Of course, social media is also a great way to propagate good content. It’s personal, targeted, and can “go viral” and get shared out in high volume, maximizing exposure. Facebook, Twitter, LinkedIn, Pinterest, etc, are all great places to put quality content. If the content is good, it will get shared out. This also helps in your search engine optimization efforts, generating potential backlinks and traffic for you. Make sure you use any analytics tools to measure the impact of social traffic. Find your followers, see what they are looking for and at, and then customize social content for that audience- then distribute it across all the channels you have available.
User Intent- Listen to your potential customers!
Finally, I can’t emphasize this enough- you need to listen to your users. Use social, phone calls, online forums, surveys, email, or any other means to understand your customer. Put yourself in their shoes- what would they find interesting? What would they search for? What would entice them to buy? What would want to make them look at your company, or social page? Why are they looking at you in the first place? Tap into their minds, and use this to build your content and boost your online marketing, both locally and nationally.
To start getting your site noticed, call TechnicalRx at 954-800-3307 or contact us here to discuss an online strategy that fits your needs.