Fundamentals of Designing A Great Web Site
Google’s website design is unrivaled when it comes to simplicity. Other sites go for a complicated layout to create an air of excitement. Regardless of the sort of design you plan on going for with your own site, you’ll need to know some basic elements of web design. Although there are many different aspects of great site design, here are a few basics to get you started.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and other site “frills” that create an interactive experience, such as a link, drop-down list or button. You don’t want to make visitors think that clicking on an underlined word or phrase, for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
Make sure your website uses a consistent font throughout. Some websites change fonts willy-nilly without any design reason to do so. This makes the content difficult to process for visitors. Most websites, especially business websites, will do just fine sticking to basic fonts like Arial, Veranda, or even Times New Roman.
Creating a site map is a very important part of the web design process, providing both search engines and visitors a “road map” of your content. A site map is an effective way to inform visitors of the various kinds of content that your website has to offer, and is a great tool for navigating your website if you display the sitemap on your site. Search engine crawlers will also utilize your site map for similar reasons, and therefore, including a site map is also an essential aspect of search engine optimization. Make sure your website has a site map, and that it represents the structure of your content correctly.
Whether you want a site that looks minimalistic or an eye-catching one, your site should be something both you and your visitors enjoy. Stay tuned for upcoming additional tips to build your site, attract traffic and get those conversions!